In collaboration with Virtual Identity, we brought their creative vision to life with traumform.at, an AI-driven image generator campaign for Schärdinger’s Milchtraum product range. The campaign was available at the beginning of 2024.
Designed to inspire athletes, the tool transforms user photos into dreamy landscapes featuring their ideal future physique.
Our expertise ensured a seamless, brand-consistent experience—scalable, performant, and intuitive. The result: an engaging, technically sophisticated campaign that merges AI innovation with a strong brand identity.
Together with Virtual Identity and Schärdinger, we built an innovative AI tool that blends creativity, performance, and scalability. Every challenge became an opportunity—and we delivered.
Here are just some of our favorite features, but there’s much more to explore!
(all photos - even example source photos are ai generated)
Creativity & Strong tech solutions deliver results
Images submitted to the public contest
Of shares on social media
images generated on average per person
The traumform.at campaign was a huge success, with thousands of users generating their dream images in just one month. This high engagement drove significant brand presence on social media, sparking conversations and keeping Schärdinger’s Milchtraum top of mind.
The seamless AI experience made users excited to share their results, amplifying the campaign’s reach. This project proved how innovative tech and a strong concept can create lasting impact in a short time.
